KuppingerCole's Advisory is unique thanks to our constant contact with Vendors and Top Clients. This gives us detailed overview of challenges and expertise needed to handle real-life challenges.
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Megatrends, such as IoT or smart devices, change the way products or services are bought. Machine
customers will be more and more important in many markets, as they will either support humans within the
purchase process ― or have their own needs that they will satisfy with autonomous purchases.
It is now
crucial for organizations to prepare in order to be compatible with machine customers. In addition to a
human-centered marketing and sales approach, the requirements of machines must be considered already
today ― and even more so in the future.
Availability and accessibility of appropriate data that
satisfies the needs of machine customers will be key. Furthermore, due to the rapid development of
machine customers over the next years, an agile approach is necessary to continuously adapt to recent
insights.
In addition, the risks that come with machine customers must be handled, such as security and
privacy issues.
Megatrends, such as IoT or smart devices, change the way products or services are bought. Machine
customers will be more and more important in many markets, as they will either support humans within the
purchase process ― or have their own needs that they will satisfy with autonomous purchases.
It is now
crucial for organizations to prepare in order to be compatible with machine customers. In addition to a
human-centered marketing and sales approach, the requirements of machines must be considered already
today ― and even more so in the fut ure.
Availability and accessibility of appropriate data that
satisfies the needs of machine customers will be key. Furthermore, due to the rapid development of
machine customers over the next years, an agile approach is necessary to continuously adapt to recent
insights.
In addition, the risks that come with machine customers must be handled, such as security and
privacy issues.
